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Improvement of the market positions of the Specialized Cluster Institute for Apparel and Textile

Project Contract К-02-5-1/28.09.2011 -  “Improvement of the market positions of the Specialized Cluster Institute for Apparel and Textile on the National and International Level” is realized with the financial support of OP Development of the Competitiveness of the Bulgarian Economy 2007-2013, cofinanced by the European Union through the European Regional Development Fund and the national budget of the Republic of Bulgaria.

Currently, the cluster is working on implementing all the activities envisaged in the project for Improvement of the market positions of the Specialized Cluster Institute for Apparel and Clothing on the national and international level according to OP Development of the Competitiveness of the Bulgarian Economy 2007-2013, financed by the European Regional Development Fund under Priority Axis 2: Improving enterprise effectiveness and development of a favorable business environment.

These activities are a part of the members’ efforts to develop the cluster as a serious organization capable of expanding its activities and positioning itself successfully on the European market.

The first step in strengthening the cluster’s positions involve the activities on establishing the cluster’s own administration. Combined with the planned research visits to leading textile organizations in Europe, these activities will provide the prerequisites for sustainable development of the cluster, which constitutes the second logical step in the realization of the project.

The goals of beginning to export and building an international image of the cluster will be pursued by presenting SCIAT on two of the most popular international textile industry exhibitions in Europe – Collection Premiere Moscow /CPM/, in Moscow, Russia and the specialized fair in Munich, Germany.

The cluster plans to organize a seminar attended by some of the leading European textile organizations and South-East Europe clusters.

Promotional and advertising activities for the cluster include creating a website in 3 languages (Bulgarian, English and German) and distributing promotional materials in the three languages. The cluster brand will also be promoted abroad, mainly in Germany.

In order to ensure the sustainability and long-term effect of its activities, the cluster shall develop a complex export strategy covering the future steps the organization should take in order to be successful internationally.

 

8th International Conference of the Bulgarian Textile and Apparel Industry

"Ways out of the crisis and the crisis as an opportunity!"

The 8th International Conference of the Bulgarian Textile and Apparel Industry, held on Friday, December 4 at the Hilton Hotel in Sofia hosted Bulgarian and foreign delegates who discussed the problems faced by the textile and apparel sector in a period of crisis as well as the opportunities for overcoming the crisis. Many Bulgarian companies had the chance to establish direct contacts with the lecturers and international participants. During the coffee breaks and the lunch, the owners of fashion companies were able to discuss their collaboration with Mr. Antonio Barberi, MODINT (International trade, Dutch Trade Association for Fashion and Textile) and Dr. Franz Pitnik, (Director General, Austrian Association of Clothing Industry) in an informal setting.

The information exchange and cooperation between the associations continues. In January 2010, the bulletin of the Austrian Association will feature the article on the Bulgarian fashion industry, which was published in „Textile network”, 11/12.2009. (view here) This month’s bulletin will cover the Conference and the interest shown by Bulgarian companies in direct collaboration with Austrian companies. The database of Bulgarian companies has been completed and has been provided to the Austrian Association for establishing direct contacts.

Photo gallery: http://circlephoto.eu/baatre/index.htm

8th International Conference of the Bulgarian Textile and Apparel Industry

"Ways out of the crisis and the crisis as an opportunity!"

The 8th International Conference of the Bulgarian Textile and Apparel Industry took place on Friday, December 4 at the Hilton Hotel. Over 100 Bulgarian and foreign participants discussed the problems faced by the textile and apparel sector in a period of crisis, the opportunities for overcoming the crisis, the situation in the European market and the development of the collaboration between companies and branch associations from Austria, Germany, the Netherlands and Bulgaria.

The participants were given the opportunity to exchange opinions and ideas with the representatives of the European Apparel and Textile Confederation EURATEX and to draw on the experience of their colleagues from branch associations throughout Europe. 

The event enjoyed wide media attention and was covered in the news of national television channels and leading newspapers.  

Photo gallery: http://circlephoto.eu/baatre/index.htm

The presentations are available on the BAATPE website.

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